As a right-brain soul, originality is everything, so it may sound crazy but I’ve been resisting repurposing content. See, I had this wild notion that viewers might be turned off by seeing the same content in more than one place even if it was in multiple forms.
I saw this tactic as copying, which is an evil 7 letter word. If a visitor landed on my blog and read my posts then traveled onto Amazon and saw a collection of them for sale or read an Ezine article, only to stumble upon an audio or video containing the same information, wouldn’t it seem like I wasn’t delivering unique content?
Now, after some serious cyber voyeurism of the experts who have more years in the internet trenches than I do, I’ve changed my perception. Delivering my art and message across various mediums empowers people to receive information in their own way, on the platform of their choice. Ecommerce opens up another exciting avenue for artists to Create More and share your work on a variety of products.
Here are 5 reasons you need to get over it and start re-purposing: