As a right-brain soul, originality is everything, so it may sound crazy but I’ve been resisting repurposing content. See, I had this wild notion that viewers might be turned off by seeing the same content in more than one place even if it was in multiple forms.
I saw this tactic as copying, which is an evil 7 letter word. If a visitor landed on my blog and read my posts then traveled onto Amazon and saw a collection of them for sale or read an Ezine article, only to stumble upon an audio or video containing the same information, wouldn’t it seem like I wasn’t delivering unique content?
Now, after some serious cyber voyeurism of the experts who have more years in the internet trenches than I do, I’ve changed my perception. Delivering my art and message across various mediums empowers people to receive information in their own way, on the platform of their choice. Ecommerce opens up another exciting avenue for artists to Create More and share your work on a variety of products.
Here are 5 reasons you need to get over it and start re-purposing:
1. Never Get Bored – If you’re like me, and get bored easily, you’ll enjoy how fun it is to play with different formats. So rather than expressing your artistic voice in text everyday, get into character and record a playfully professional audio recording. Or, kick it up to a wild level, dress up, and act out your latest blog post for a special YouTube feature.
2. Keep It Fresh - If you’re having a blast performing, your viewers will have fun watching. Multiple methods keep it fresh for your market.
3. Each piece of art has its own personality. Which platform represents the tone of your current masterpiece? Animate the story of your art, like painting and photography with video. Take advantage of the phenomenal ebook opportunity or a sketch blog to showcase your talent.
4. Experiment – No matter how many webinars, teleseminars, books, or blogs you sift through for tips, tricks, and tactics, you’ll still need to trial and error it by putting your style in front of the camera, on the screen, and on the page, to see what works best. Focus on the triumph, not the trial and on fun, not frustration as we artists tend to feel about technology.
5. No Limits – There’s no right or wrong way, only your way. Portray your personality on as many platforms, to as many people as you want. Think of the World Wide Web as a blank canvas, the computer your palette , and the mouse your brush…Now splash your brand’s persona out in different directions, using as many colors as you desire!
While the innovation and code which fuels these amazing online tools are left-brain creations, right-brainers possess the power to mold and shape them into a marketing engine that delivers a custom designed experience to dazzle your spectators.
Were you concerned about sacrificing originality when repurposing content OR am I alone in this crazy notion and it never crossed your mind?